Character WIP / with Martin Šoštarič

Serifs play an important historical role and exude a particular impression and stability in letters. This experiment addresses the characteristics of the third dimension and not only the extrusion from 2d. This is why the serifs are faced towards us; this en face perspective appears to be sans, gaining added value with the impression obtained through further observation of the object from multiple angles. In this case, they play an even greater role in stability, because the letters have a substantially more stable balance.

When it comes to display fonts, readability plays a more important role than legibility. The concept of distinguishability is not as critical as it is with typefaces, designed for body text. Display fonts are key factors of recognizability; this particular font is extremely widespread, mainly because of its “bullet-proof” character and accessibility. This enables a type designer to seek new features without the trouble of creating a completely new typeface.

The application of the pointed terminal is more a presentation of a new type feature than merely a twist on the existing typeface.

With the application of the pointed terminal, the stroke, loop and shoulder of a type stay unchanged. However, the apex and the vertex, defined as the meeting point of two strokes, differ and fail to remain uniform. The pointed effect could not be applied with all meeting points, and was, in those cases substituted with a clipped edge. The terminals of letters with a loop undergo some optical changes.

/ The original font is made by Max Miedinger, copyright held by Linotype /

The combination of graffiti knowledge, transferred onto computers; from a world, where addition and decoration are seen as counterproductive, where less is more. The synergy results in non-classic types, something we like to call typograffiti. In the course of years, they have changed their characteristic form and evolved new categories; from the initial, drawn by hand, to those addressing the characteristics of the digital and deduction.